SELECTED EXPERIENCE / CAMPAIGNS & GROWTH
Selected work in performance content, community engagement, customer discovery, and brand strategy.
TURBO AI / OCT 2025–FEB 2026
Digital Marketing Intern
Generated 8M+ organic views by researching trends and developing responsive hooks and video formats.
Used engagement analysis and A/B testing to refine content, contributing to a 150% increase in video engagement.
COMMUNITY MARKETING
CAL WUSHU
President · Previously Public Relations Chair
Lead recruitment, operations, competitions, and community-building initiatives. Social media and in-person recruiting campaigns supported a 200% increase in club membership and retention.
Selected example: A first-week-back video from Cal Wushu.
Watch the first-week-back video ↗YHWH APPAREL
Senior Advisor · Previously Marketing Chair
Used customer feedback, engagement metrics, and social trends to refine messaging and content strategy. Led social promotion supporting five stock sellouts.
Selected example: A recent giveaway designed to drive engagement.
View the engagement giveaway ↗CUSTOMER DISCOVERY / DIVAFLO
Five exploratory interviews with college women revealed a desire for guidance beyond cycle predictions. I used empathy and journey maps to frame DivaFlo around everyday preparation.
The resulting concept translates cycle information into practical food, movement, and rest options. Two think-aloud sessions helped reveal gaps between the interface’s labels and what users expected.
Student concept project. The small research sample is exploratory; no commercial growth or clinical outcome is claimed.
Explore the product case study ↗
VEEVO HEALTH / PREVIOUS WORK
Marketing Lead
Built the organic social strategy around audience personas, brand voice, content pillars, and platform plans for TikTok, Instagram, and YouTube Shorts.
Developed and tested 10+ formats, selecting five repeatable video series to support the product launch.