Care and candid conversation
Motherly encouragement and conversations about parts of everyday life people often keep to themselves.
PERSONAL CHANNELS / @YOUR_ASIANMUM
A familiar voice.
An unexpected turn.
Culture, candid conversation, and comedy brought together through a recurring “Asian mum” persona.
200K+personal-channel followers
THE EDITORIAL IDEA
“Embracing and enhancing
our humanity.”
Warm encouragement, honest conversations, and the occasional absurd punchline.
Growing up between Chinese and New Zealand cultures gave me different ways to understand familiar experiences. My personal channels bring that perspective into stories people can recognize, question, and laugh about.
Culture and storytelling
Chinese movement, cooking, and traditions shared through familiar stories and playful applications.
Comedy and being human
Recognizable situations, comic misdirection, and unexpected turns that invite people to laugh together.
SELECTED PERSONAL CONTENT
Two different ways to connect.
CULTURAL STORYTELLING
Chinese dance, with a plot twist.
The 闪身步 dance step brings a cultural reference into a humorous visual story. Familiar movement gains an unexpected context.
Watch on Instagram ↗PERSONAL COMEDY
An awkward topic. A familiar punchline.
A candid question about an everyday bodily experience uses the mother persona and comic misdirection to make the surprise feel personal.
Watch on Instagram ↗WHAT I BRING TO A MARKETING TEAM
Strategy that stays close
to making the work.
I move between audience research, concept development, scripting, filming, editing, and performance analysis. Running my own channels keeps those decisions connected: I develop the idea, make it, publish it, and learn from the response.
The 200K+ figure here refers to my personal-channel audience. My Airlearn work is presented separately.
See my Airlearn work ↗